Fair enough, but how to eliminate the dross? Put the property in the hands of someone who's had nothing to do with the creation of it and is only interested in financial return? Hmm.

This line of argument starts to lead towards some sort of abitration of good taste. "No, you can't publish that book, I think it's rubbish. Here, read this instead." Why not just give wider powers to the BBFC (and set up equivalents for books and so on)?